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Micromax Informatics
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India.
Micromax was established as an IT software company in the year 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.〔Joseph, Lison (27 June 2011) (We never thought we would sell 1.8 million handsets a month: Micromax co-founder – Money – DNA ). Dnaindia.com. Retrieved on 28 November 2013.〕 As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.
==History==
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000.〔(【引用サイトリンク】title=Micromax Informatics Ltd. )〕 They started selling mobile phones in 2008, with a focus on low pricing, in order to compete with international brands. Because of the issues of power in Dewas, Rahul Sharma saw a PCO being powered by a truck battery and decided to launch a feature phone with longer battery life.〔(IQ India 2012 | Speakers and Panelists ). Fonearena.com. Retrieved on 28 November 2013.〕 Micromax launched its first phone with a month-long battery back-up known as X1i. In 2014, Micromax surpassed Samsung to become the mobile phone manufacturer shipping the most number of phones in a single quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia.〔()〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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